Pawan Kalyan follows MEGA trend
This is the new promotional strategy – to release songs online instead of doing it as a function. Mega Star started off this trend with his reentry and this was conveniently followed by Mega hero Sai Dharam Tej too for his winner.
Now the latest to follow this is Pawan Kalyan. While this may be a slight disappointment for fans it surely saves a bomb to the makers. Audio launches are quite expensive affair and though fans would love to see their star addressing, these days they have become too routine and boring.
Breaking that boring trend and starting new is this online unveiling of songs. Small films have been doing this already but for a huge film to do like this is something gutsy and we have to appreciate Pawan for following Chiru. Pawan fans who are disappointed should be happy that their star is producers man!