Chiru’s One Shot- Two Birds Formula!
As Chiranjeevi’s Khaidi 150 is prepping up for a wide release this Sankranthi, we learnt that the film is being distributed by Chiru’s trusted aides, loyalists in most regions. The strategy behind handing over the film to his loyalists is considered as ‘killing two birds with one stone’ in film fraternity. While Chiru and his team can boast this as Chiru’s gratitude, thanksgiving towards his loyalists and the most important reason is that the “Box office numbers wouldn’t go out”.
Since Chiru’s cameo in Bruce Lee hasn’t worked as expected and the film has backfired, mega fans and team Chiru is making its moves wisely. Given that it is Mega Star’s landmark film, producer Ram Charan doesn’t want to take any chances and decided to give away the theatrical rights of the film to mega loyalists only. Though few others have approached to buy the film’s theatrical rights, the makers have tactically quoted big figures so that they would back out. As expected, many distributors have opted out seeing hefty figures. This led Charan to play his strategy as planned before.
In fact, Charan has borrowed the strategy from another star hero (within the family) whose film was released by own distribution network. However, the film saw good numbers surpassing their expectations and turned out to be one of the biggest blockbusters this year. And another blockbuster film of another star hero (outside the family) has scored the success as the producers give away theatrical rights to their loyalists and the film went onto become the industry hit.
Even Charan is going to follow the same policy for his ongoing Dhruva which will be released by his closed aides. Looks like, it has become sentiment for mana heroes to release films through loyal distributors. After all, it’s a ‘One shot – Two Birds’ formula and it seems to be a win-win situation.